Resources for Publishers

Direct-Marketing isn't easy. Here are a few tips and some helpful reference items that can make the selling of your books more effective and less of a hassle.

Our 28 years in the direct marketing of books can complement your marketing plan. If you're interested in utilizing a Toll-Free service, here you’ll learn of its pitfalls and pluses

Below you’ll find some of our favorite reference books and helpful resources for publishers of any size. Some of these books may be out of print, but a thorough search might turn up a gem or two. As always, your feedback on this page and its contents is welcome.


Direct Mail Copy That Sells by Herschell Gordon Lewis
Prentice Hall  ISBN 0-13-214768-8

1001 Ways to Market Your Book by John Kremer
Open Horizons Books

Book Marketing Handbook
by Nat C. Bodian
R.R. Bowker Company  ISBN 0-8352-1286-6

A Writer's Guide to Book Publishing by Richard Balkin
Hawthorn Books  ISBN 0-8015-8935-5

Successful Direct Marketing Methods by Bob Stone
Crain Books  ISBN 0-87251-016-6

Oglivy On Advertising by David Oglivy
Crown Books  ISBN 0-517-55075-X

The 27 Most Common Mistakes in Advertising by Alec Benn
Amacom  ISBN 0-8144-5478-X

Confessions of an Advertising Man by David Oglivy
Atheneum  1963

The Direct Marketer's Idea Book by Martin Gross
Amacom  ISBN 0-8144-5947-1

Words into Type
Prentice Hall  ISBN 0-13-964262-5

Looking Good in Print by Parker and Perry
Coriolis Ventana  ISBN 1-56604-856-7

A Whack On The Side of the Head by Roger von Oech
Warner Books  ISBN 0-446-38000-8

The 100 Greatest Advertisements by Julian Lewis Watkins
Dover Publications  ISBN 0-486-20540-1



Publishers Weekly
245 W. 17th Street
New York, NY 10011


The Independent Book Publishers Association (formerly PMA)
627 Aviation Way
Manhattan Beach, CA 90266

American Bookseller Association
828 South Broadway
Tarrytown, NY 10591

Portland, Oregon
(928) 638-7021

Alibris is the premier online marketplace for independent sellers of new and used books, music, and movies, as well as rare and collectible titles.
Bestsellers, rare books, new and used textbooks, and long-lost books. In 2008 Abe.books was purchased by Inc.. is a one-stop e-commerce search engine that searches over 150 million books for sale—new, used, rare, out-of-print, and textbooks. Also acquired by Inc.

With 2 million books available from traditional and online booksellers, how do you choose? Bibliomania makes it easy with reviews of thousands of books. Not yet purchased by Inc., at least at this writing.

Powell's Books
Powell's Books has grown into one of the world's great bookstores, with seven locations in the Portland metropolitan area, and one of the book world's most successful dot-coms, serving customers worldwide.